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Book Categories |
| 1 | Introduction : focus group history, theory, and practice | 1 |
| 2 | Group dynamics and focus group research | 19 |
| 3 | Focus groups and the research toolbox | 37 |
| 4 | Recruiting focus group participants and designing the interview guide | 51 |
| 5 | The focus group moderator | 69 |
| 6 | Conducting the focus group | 89 |
| 7 | Analyzing focus group data | 109 |
| 8 | Focus groups in practice | 135 |
| 9 | Other group methods | 153 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Amanda Bean
reviewed Focus Groups on September 16, 2018
Focus Groups
Good Overview
This book particularly useful for its discussion of the background on the theoretical perspectives underlying focus groups. Further, it covers the more practical aspects of running focus groups.
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