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Ch. 1 Overview of Focus Groups 1
Ch. 2 Planning the Focus Group Study 17
Ch. 3 Developing a Questioning Route 35
Ch. 4 Participants in a Focus Group 63
Ch. 5 Moderating Skills 85
Ch. 6 Analyzing Focus Group Results 113
Ch. 7 Reporting 133
Ch. 8 Styles of Focus Group Research 143
Ch. 9 Focus Group Interviewing With Young People 155
Ch. 10 International and Cross-Cultural Focus Groups Interviewing 163
Ch. 11 Telephone and Internet Focus Group Interviewing 173
Ch. 12 Focus Group Interviewing Within the Organization 185
Ch. 13 Modifications of Focus Groups 191
Ch. 14 Answering Questions About the Quality of Focus Group Research 197
References 207
Author Index 209
Subject Index 211
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