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Focus Groups: A Practical Guide for Applied Research Book

Focus Groups: A Practical Guide for Applied Research
Focus Groups: A Practical Guide for Applied Research, , Focus Groups: A Practical Guide for Applied Research has a rating of 4.5 stars
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Focus Groups: A Practical Guide for Applied Research, , Focus Groups: A Practical Guide for Applied Research
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  • Focus Groups: A Practical Guide for Applied Research
  • Written by author Richard A. Krueger
  • Published by SAGE Publications, April 2000
  • A textbook providing instructions on the purposes and processes of focus group research, addressing broad issues; planning the study; developing a questioning route; participants; moderating skills; analyzing results; reporting; and adapting and modifying
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Ch. 1 Overview of Focus Groups 1

Ch. 2 Planning the Focus Group Study 17

Ch. 3 Developing a Questioning Route 35

Ch. 4 Participants in a Focus Group 63

Ch. 5 Moderating Skills 85

Ch. 6 Analyzing Focus Group Results 113

Ch. 7 Reporting 133

Ch. 8 Styles of Focus Group Research 143

Ch. 9 Focus Group Interviewing With Young People 155

Ch. 10 International and Cross-Cultural Focus Groups Interviewing 163

Ch. 11 Telephone and Internet Focus Group Interviewing 173

Ch. 12 Focus Group Interviewing Within the Organization 185

Ch. 13 Modifications of Focus Groups 191

Ch. 14 Answering Questions About the Quality of Focus Group Research 197

References 207

Author Index 209

Subject Index 211


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