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Product Planning Essentials Book

Product Planning Essentials
Product Planning Essentials, , Product Planning Essentials has a rating of 4 stars
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Product Planning Essentials, , Product Planning Essentials
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Digital Copy
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1 available   for $99.99
Original Magazine
Physical Format

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  • Product Planning Essentials
  • Written by author Kenneth B. Kahn
  • Published by SAGE Publications, September 2000
  • Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities
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Book Categories

Authors

Introduction
Strategy and Process
Organizing People
Opportunity Identification
Concept Generation
Concept Evaluation
Technical Development
Market Planning
Commercialization and Launch
Life Cycle Management
Special Topics in Product Planning
International Issues, Public Policy and Intellectual Property
Product Development Best Practices


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