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Foreword | ||
Preface | ||
Acknowledgments | ||
1 | Introduction: New Age Media Enterprise | 1 |
2 | Media Proposals as Creative Problem Solving | 8 |
3 | Media Proposal Classes and Types | 30 |
4 | Pre-Proposal Activity I: Key Functions | 63 |
5 | Pre-Proposal Activity II: Key Cognitive Functions | 89 |
6 | Writing the Media Proposal I: Key Components | 111 |
7 | Writing the Media Proposal II: Content and Style | 148 |
8 | The Creative Factor: Cues and Insights | 174 |
9 | Getting to "Yes": The Art of Proposal Delivery | 204 |
10 | The Use and Display of Visuals | 245 |
Index | 259 | |
About the Author | 263 |
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Add Proposal Savvy: Creating Successful Proposals for Media Projects, Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book , Proposal Savvy: Creating Successful Proposals for Media Projects to the inventory that you are selling on WonderClubX
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Add Proposal Savvy: Creating Successful Proposals for Media Projects, Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book , Proposal Savvy: Creating Successful Proposals for Media Projects to your collection on WonderClub |