Increase Your Web Traffic in a Weekend Book

Built It, But Will They Come?
Can You Really Promote Your Web Site without Spending a Fortune?
Getting Your Web Site Noticed
Making the Web Work for You
Promoting Your Web Site to Joe Web Surfer
Using the Web Promoter's Log Book
Wrapping Up and Looking Ahead
Saturday Morning
Working with Statistics and Logs
Using Web Stats to Understand Your Site's Visitors
Web Site Stats Are a Necessary Evil
Discover Popular Resources
Learn More about the People Who Visit Your Site
Find Out When People Visit
Tracking Stats: The Basics
Understanding Hits
Recording Hits
Unlocking the Secrets of the Access Logs
The Host Field
The Identification Field
The User Authentication Field
The Time Stamp Field
The HTTP Request Field
The Status Code Field
The Transfer Volume Field
Using Other Server Logs
The Referrer Log
The Agent Log
Understanding Other Log File Formats
The Extended Log File Format
The Microsoft IIS Log File Format
Understanding Visits and Page Views
Wandering through the Log Files
Hits, Hits, and More Hits
Assessing Page Views
Zeroing In on the Visit
Take a Break
Gaining Lost Readers from the Error Logs
Errors: We All Hate Them
Understanding Web Server Errors
Finding Trouble Spots in the Logs
Redirecting Lost Readers
Redirection Basics
More Redirection Techniques
Redirection Using Your Web Server
No More 404-File Not Found
A Few Last Words on Errors
Simple Ways to Obtain Stats without Server Logs
Tracking Stats without Logs
Introducing Counters
Installing a Counter, Step-by-Step
Introducing Guest Books
Installing a Guest Book, Step-by-Step
Fail Safe: A Guest Book That Anyone Can Use
Implementing the Universal Guest Book
Wrapping Up and Looking Ahead
Saturday Afternoon
Putting the Motion in Promotion
Transforming the Numbers into Meaningful Data
Tracking Day-to-Day Traffic by Hand
Tracking Software
Finally, You Know What Pages Are Popular; Now What?
Capitalizing on Search Engine Fundamentals
Millions of Users Are but a Search Away
Indexers, Spiders, Crawlers, and Other Web Beasties
Working with Search Engines
Boosting Visits with Ordinary Descriptions
Using Page Titles to Your Advantage
Getting Your Frame-Enhanced or Graphics-Intensive Page Noticed
Getting the Most from Keywords and Meta-Information
A Last Look at Search Engine Fundamentals
Take a Break
Registering with the Top Search Engines on the Planet
Submitting Your Site to a Search Engine
Search Engines: Tricks to Improve Your Standings
Increasing Your Web Traffic with the Top Search engines
Submitting Your Web Site to the Top Guides, Lists, and Directories
Submitting Your Site to Lists and Directories
Submitting Your Site to Web Guides
How Do People Find Your Listing in the Guide or Directory?
How Often Is Your Site's Listing Updated?
Increasing Your Web Traffic with Guides and Directories
Wrapping Up and Looking Ahead
Sunday Morning
The Coolest, the Hottest, and the Best
The Best Business Search Engines and Yellow Pages Directories
Submitting Your Site to Business Search and Directory Sites
Increasing Your Web Traffic with Yellow Pages Directories
Directories by Industry and Category
Getting the Most Out of Industry and Category Directories
City and Metro Guides
Real Estate Directories and Guides
Travel and Tourism: Guides and Directories
More Guides and Directories by Category
Take a Break
Getting More Mileage out of What's New? Directories
Exploring the Starting Point Directory
Exploring the What's New on the Internet Directory
Exploring What's New from Whatsnu.Com
Other What's New Directories
Getting Your Site Listed As the Cool Site of the Day
Cool Site of the Day
Hot Site of the Day
Wild, Crazy, and Zany Site Awards
Best of the Web
Wrapping Up and Looking Ahead
Sunday Afternoon
Attracting the Masses
Registering with Many Search Engines and Directories Simultaneously
Introducing Web Registration Services
Using Submit-It! to Register with Multiple Search Engines
Working with Addme!
Selling Your Web Site through E-mail
Web Site Promotion through Direct E-mail, Newsgroups, and Mailing Lists
Promoting Your Web Site Directly
Promoting Your Web Site through Newsgroups
Promoting Your Web Site through Mailing Lists
Announcing Your Web Site, Products, and Services by E-mail
Creative Signature Files
Attracting the Masses with Giveaways, Contests, Sweepstakes, and More
Can't Get 'Em Any Other Way, Give It Away
What to Watch Out For: The Legalities
Boosting Traffic with Giveaways and Sweepstakes
Gaining Readers with Contests
Using Games, Puzzles, and Teasers to Attract Visitors
Sites That Promote Your Freebies
Cost-Free Banner Advertising: No Joke
What the Heck Is a Banner Exchange?
Banner Swapping Walkthrough
Banner Exchanges for the Masses
Reviewing Your Progress and Planning More for Next Weekend
What Have You Done This Weekend?
Planning More for Next Weekend
A Final Note
Glossary
Index