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Marketing Heritage: Archaeology and the Consumption of the Past Book

Marketing Heritage: Archaeology and the Consumption of the Past
Marketing Heritage: Archaeology and the Consumption of the Past, , Marketing Heritage: Archaeology and the Consumption of the Past has a rating of 4.5 stars
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Marketing Heritage: Archaeology and the Consumption of the Past, , Marketing Heritage: Archaeology and the Consumption of the Past
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  • Marketing Heritage: Archaeology and the Consumption of the Past
  • Written by author Uzi Baram
  • Published by AltaMira Press, February 2000
  • Within this edited volume, original case studies from well-known sites throughout the world are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists
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Authors

Ch. 1Archaeology after nationalism : globalization and the consumption of the past3
Ch. 2International conventions and cultural heritage protection27
Ch. 3The politics of playing fair, or, who's losing their marbles?41
Ch. 4From Lord Elgin to James Henry Breasted : the politics of the past in the first era of globalization57
Ch. 5Conflating past and present : marketing archaeological heritage sites in Ireland69
Ch. 6Mementos of the past : material culture of tourism at Stonehenge and Avebury93
Ch. 7Where are the Maya in ancient Maya archaeological tourism? : advertising and the appropriation of culture103
Ch. 8Archaeological research and cultural heritage management in Cambodia's Mekong Delta : the search for the "cradle of Khmer civilization"117
Ch. 9Recovering the German nation : heritage restoration and the search for unity143
Ch. 10Deep dirt : messing up the past at Colonial Williamsburg167
Ch. 11Targeting heritage : the abuse of symbolic sites in modern conflicts183
Ch. 12Tourism, the ideology of design, and the nationalized past in Zippori/Sepphoris, an Israeli national park205
Ch. 13The roads to ruins : accessing Islamic heritage in Jordan229
Ch. 14Repackaging the pilgrimage : visiting the Holy Land in Orlando249
Ch. 15Is the medium the message? : the art of interpreting archaeology in U.S. national parks269
Ch. 16Engaging with heritage issues : the role of the World Archaeological Congress287
Ch. 17Making the past profitable in an age of globalization and national ownership : contradictions and considerations295


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