Airline Marketing and Management Book

Name: Airline Marketing and Management, , Airline Marketing and Managem
Brand: Informa PLC
SKU: 9780754648192
Price: 99.99 USD
Availability: InStock
Rating: 3 (2 reviews)

2 Ratings

Airline Marketing and Management, , Airline Marketing and Management

3 out of 5 stars based on 2 reviews

Airline Marketing and Management
Written by author Stephen Shaw
Published by Ashgate Publishing, Limited, July 2007
This book examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. As the fifth edition of a successful book, it includes new material on:- The implications of the terrorism,

Buy Digital USD$99.99

1 The fundamentals 1
2 The market for air transport services 6
3 The marketing environment 49
4 Airline business and marketing strategies 74
5 Product analysis in airline marketing 136
6 Pricing and revenue management 174
7 Distributing the product 194
8 Brands management in airline marketing 213
9 Relationship marketing 228
10 Airline selling, advertising and promotional policies 243
11 The future of airline marketing 277

Title: Airline Marketing and Management

Manufacturer:

Informa PLC

Item Number: 9780754648192

Publication Date: July 2007

Number: 1

Product Description: Airline Marketing and Management

Universal Product Code (UPC): 9780754648192

WonderClub Stock Keeping Unit (WSKU): 9780754648192

Rating: 3/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/81/92/9780754648192.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 8 - Jun 7 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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Steven Meier

reviewed Airline Marketing and Management on January 08, 2011

Airline Marketing and Management

Great way to learn marketing using industry that you know great as a customer not market player!

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1	The fundamentals	1
2	The market for air transport services	6
3	The marketing environment	49
4	Airline business and marketing strategies	74
5	Product analysis in airline marketing	136
6	Pricing and revenue management	174
7	Distributing the product	194
8	Brands management in airline marketing	213
9	Relationship marketing	228
10	Airline selling, advertising and promotional policies	243
11	The future of airline marketing	277