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Book Categories |
Preface | ||
Ch. 1 | Communications, Corporations, and Change | 1 |
Ch. 2 | Electronic Media: Sudden Impact or Business as Usual? | 9 |
Ch. 3 | Electrovisual Media and the American Corporation | 25 |
Ch. 4 | The Emerging Corporate Landscape | 37 |
Ch. 5 | The New Diversity Benchmark | 51 |
Ch. 6 | Reshaping the Boundaries Around Business | 61 |
Ch. 7 | Harnessing the Power of Electronic Communication Technology | 87 |
Ch. 8 | Lessons from the Leaders | 105 |
Ch. 9 | The Seven New Rules of Corporate Communication | 123 |
Appendix I | The Emerging Employment Landscape | 125 |
Appendix II | Communication Studies and Commentaries | 139 |
Bibliography | 163 | |
Index | 171 | |
About the Authors | 178 |
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