Storytelling In Organizations Book

	Preface
Ch. 1	How we got into storytelling	1
	How I came to storytelling	1
	How I came to storytelling	5
	How I came to storytelling	9
	How I came to storytelling	11
Ch. 2	Storytelling in organizations	15
	Categories of stories in organizations	15
	Diversity in storytelling : gender, ethnicity, and generation	38
	The attributes of story	42
	The power of stories	45
	As knowledge becomes more valuable, so do stories	45
	Some stories are told by the artifacts	47
	Stories that transfer social knowledge	47
	The importance of knowledge	48
Ch. 3	Narrative as a knowledge medium in organizations	53
	Tacit knowledge as a social phenomenon	61
	Environments that foster productive inquiry	65
	The social fabric of an organization	67
	Xerox's eureka	72
	Open source development	74
	Xerox PARC	75
	Thresholds, doorways, and staircases	78
	Practice and narrative	79
	Knowledge ecologies	83
	The use of storyboards in design	85
	Social software	87
	The University of Southern California	88
	Business processes that are enabling	90
	Coordination and narrative	91
	The evolution of narrative	93
	Creating new ways to organize	94
Ch. 4	Using narrative as a tool for change	97
	The problem of change-resistant organizations	98
	The World Bank	100
	The Zambia story	104
	The strategic discussion of January 2000	105
	The functions of stories	110
	What are the limitations?	117
	Do all stories work this way?	119
	Becoming a better storyteller	127
	The growth of organizational storytelling	129
	An example of the use of organizational storytelling	130
	The field has widened and deepened	131
	The limits of storytelling's effectiveness	133
	Digital storytelling	133
Ch. 5	Storytelling in making educational videos	137
	An absurd idea : an education film series on storytelling	138
	Lessons learned from making films	138
	Grasping the power of storytelling	156
	Learning the customer's story	158
	The recurring story of Nelson Mandela	160
	Learning to see the world in a new way	162
Ch. 6	The role of narrative in organizations	165
	Narrative in organizations : the story so far	165
	Why narrative pervades organizations	167
	A glance backward : the enemies of storytelling	172
	A glance sideways : growing recognition of narrative	174
	A glance forward : the future of organizational storytelling	176
	Further reading	179