Optometric Practice Management Book

	Foreword
	Foreword
	Preface
1	Optometry in the 21st Century	1
2	Location, Location, Location	11
3	Your Office for the Future Today	15
4	So You Want to Start a Part-Time Office	31
5	Staff: How to Hire and Train	39
6	Staff: A Major Reason for Success or Lack of It	61
7	What the Consumer Is Saying	81
8	Harnessing Eyewear Materials	89
9	Practice Management and "Specialties"	101
10	Practice Management and Unmet Needs	115
11	Newsletters: Optimum Weapon for Private Practice	131
12	Recalling Patients Successfully	149
13	Communications Beyond Newsletters and Recalling	165
14	Management of Third-Party Vision and Eye Care	187
15	Taking the Pulse of a Practice: Part I	195
16	Taking the Pulse of a Practice: Part II	213
17	How to Evaluate the Price of an Optometric Practice for Sale or Partnership	229
18	A Partnership Agreement That Works	251
19	Co-Management, Insurance, and Leasing versus Buying	269
20	Potpourri of Practice Management Ideas	277
	Appendix Contents	315
App. 1	Agreement between Buyer and Seller of Patient Records	317
App. 2	Basic Office Policy Manual	319
App. 3	Practice Appraisal Data Form from Irving Bennett Business and Practice Management Center at the Pennsylvania College of Optometry	327
App. 4	Employment Contract for Optometrists from Irving Bennett Business and Practice Management Center at the Pennsylvania College of Optometry	339
App. 5	Employment Contract Used by the Author's Professional Corporation	345
App. 6	"Welcome to Our Office" Brochure	349
	Index	353