Linking Learning and Performance: A Practical Guide to Measuring Learning and On-the-Job Application Book

	About the Author	xi
	Preface	xiii
	Foreword	xv
Chapter 1	Why It Is So Important to Measure Learning and Performance	1
	Program Evaluation Overview	2
	Using Summative Evaluation Data to Investigate	4
	Case Studies of Typical HRD Programs	6
	References	7
Chapter 2	How to Develop Objectives and Plan for the Evaluation	8
	Planning for the Program Evaluation	8
	Defining Program Objective	12
	Case Studies in Progress--The Beginning	21
	Summary	28
	References	29
Chapter 3	How to Design Learning Measures	30
	Constructing Good Tests	31
	Knowledge-Based Tests	34
	Performance-Based Tests	42
	Alternative Approaches to Measure Learning	44
	Case Studies in Progress	47
	Summary	53
	References	58
Chapter 4	How to Test Learning Measures for Reliability and Validity	59
	Testing Measures for Reliability	59
	Testing Measures for Validity	61
	Administering Tests	70
	The Test Environment	71
	Case Studies in Progress	72
	Summary	74
	References	75
Chapter 5	How to Analyze Learning Data	77
	Tabulating the Data	78
	Examining the Data	80
	Describing the Data	81
	Displaying the Data	89
	Reporting Groups of Learning Data	90
	Case Studies in Progress	92
	Summary	101
	References	102
Chapter 6	How to Ensure Learning Transfers to Job Performance	104
	The Transfer Problem	104
	The Evaluator's Transfer Role	107
	Strategies for Ensuring Transfer	109
	Take Extreme Measures to Ensure Transfer	117
	Case Studies in Progress	118
	Summary	120
	References	121
Chapter 7	How to Design Job Performance Measures	122
	Planning for Job Performance Data Collection	122
	When to Measure Job Performance	126
	How to Measure Job Performance	129
	Case Studies in Progress	145
	Summary	164
	References	164
Chapter 8	How to Analyze Job Performance Data	166
	Tabulating and Organizing the Data	166
	Analyzing the Data	167
	Sales Program Example	167
	Presenting Results	180
	Case Studies in Progress	181
	Summary	193
	References	194
Chapter 9	How to Link Results to Conclusions and Recommendations	195
	Drawing Conclusions	195
	Making Recommendations	198
	Sales Example	200
	Case Studies in Progress	203
	Summary	217
	References	218
Chapter 10	How to Effectively Present Evaluation Results	219
	Determine Who Will Receive the Report	219
	Determine What Will Be Reported	221
	Determine Where the Report Will Be Presented	221
	Determine How the Report Will Be Presented	222
	Case Studies in Progress	229
	Summary	239
	References	239
Chapter 11	Now What? How to Maximize Evaluation Results	240
	Post-Program Evaluator Roles	241
	Using Evaluation Results for Organizational Trending	244
	Using Benchmarking Data for Continuous Improvement	245
	Case Studies Concluded	245
	Summary	247
	References	248
Appendix A	Example Action Plans	249
Appendix B	Example Follow-Up Questionnaires	256
Appendix C	Focus Group Tools	271
	Index	274