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Book Categories |
| Foreword | ||
| List of Contributors | ||
| Acknowledgements | ||
| Introduction | ||
| 1 | Globalization: an introduction to fashion markets and fashion marketing | 1 |
| 2 | From analogue to digital supply chains: implications for fashion marketing | 26 |
| 3 | Developing a research agenda for the internationalization of fashion retailing | 48 |
| 4 | Retail brand marketing in the new millennium | 66 |
| 5 | The role of store image in the re-branding of Selfridges | 89 |
| 6 | Store environment of fashion retailers: a Hong Kong perspective | 105 |
| 7 | The process of fashion trend development leading to a season | 122 |
| 8 | Innovation management in creating new fashions | 136 |
| 9 | The mechanics of fashion | 165 |
| 10 | Consumers and their negative selves, and the implications for fashion marketing | 190 |
| 11 | B2C online strategies for fashion retailers | 203 |
| 12 | The making and marketing of a trend | 220 |
| The final word | 231 | |
| Index | 233 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ken Vegas
reviewed Fashion Marketing: Contemporary issues on April 25, 2019 Fashion Marketing: Contemporary issues
A brief look at models and their appearances around vehicles for auto shows. Comments next to each image.
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