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Book Categories |
| List of contributors | ||
| List of figures and tables | ||
| 1 | Introduction to retail strategy | 3 |
| 2 | Attracting and keeping customers | 25 |
| 3 | Collaboration in the retail supply chain | 52 |
| 4 | Planning policy for retailing | 78 |
| 5 | Retail internationalization: how to grow | 96 |
| 6 | Prospects for e-commerce | 119 |
| 7 | The financial implications of retail strategy | 137 |
| 8 | Supply chain: a core competency for retailers: Interview with Armin Meier, IT and logistics director of Migros | 173 |
| 9 | Bridging the gap between IT and the business: Interview with Dick Dijkstra, chief information officer and Eric Polman, director, IT strategy and architecture, Ahold | 181 |
| 10 | Leisure and retailing: Legoland parks: Interview with Mads Ryder, head of Legoland parks and director of Legoland, Billund, Denmark | 190 |
| 11 | Everything for the trade - next day: Screwfix Direct: Interview with John Allan, managing director of Screwfix Direct | 196 |
| 12 | Uniquely Auchan: retailing as invention: Interview with Andre Tordjman, marketing director of Auchan | 202 |
| 13 | Straightforward British approach works in China: Interview with Steve Gilman, international director of B&Q | 209 |
| 14 | Metro in China or a Chinese Metro?: Interview with Dr. Hans-Joachim Korber, chairman and CEO of Metro AG | 218 |
| 15 | Music, movies, more: the specialist retailer: Interview with Alan Giles, chief executive of HMV Media | 225 |
| 16 | Consumer wellbeing: wellbeing.com: Interview with John Hornby, managing director of Digital Wellbeing | 236 |
| 17 | Freshen up: differentiation through fresh foods: Interview with Antoni Gari, deputy general manager of Supemercats Pujol SA | 247 |
| 18 | Integration, challenge and change: Interview with Roland Vaxelaire, president and CEO of Carrefour Belgium | 253 |
| 19 | A passionate journey: creating the right culture in a food retail organization | 260 |
| 20 | Wal-Mart's entry into the German market: an intercultural perspective | 265 |
| 21 | Ready to scale up: India's Shoppers' Stop: Interview with B. S. Nagesh, customer care associate, managing director and CEO, Shoppers' Stop | 270 |
| 22 | Creating a global retail brand: Interview with Sir Geoffrey Mulcahy, former group chief executive, Kingfisher plc | 275 |
| 23 | Consolidation in the European mail order market: Interview with Kurt Ebert, former marketing director, Quelle Schickedanz AG & Co | 284 |
| 24 | Modernization in Greek food retailing: Interview with Konstantinos Macheras, general manager, Alfa-Beta Vassilopoulos, SA | 291 |
| 25 | Financial management at Sainsbury's | 298 |
| 26 | An exercise in successful retailing: the case of Tesco | 311 |
| 27 | Portents: strategic retail futures | 331 |
| Index | 349 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
David Gillette
reviewed Retail Strategy: The View from the Bridge on February 06, 2015
Retail Strategy: The View from the Bridge
Since I've been doing TV interviews lately I thought I should read up on how to give better interviews. This book was probably very useful when it was written, but it is serioulsy out-of-date today. The internet did not exist when this was written and though it claims to have been "updated" it refers to HDTV as something "that will be coming in the 90's"! The examples of on-air personalities and events are from the early days of TV to the 1980's at the latest. Even advice on men having haircuts that don't expose the ears as they can be "distracting" feels very 1980's.
The only reason I gave the book 2 starts instead of one is that some of the specific advice is still relevant... just not much of it. There are certianly more useful and timley books available.
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