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This is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. The author aims to offer comprehensive hand-holding guide to understanding exactly what constitutes an e-business, followed by an outline of key planning questions and a focus on the elementals of marketing.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Luis Montane
reviewed Effective promotional planning for e-business on September 23, 2015 Effective promotional planning for e-business
I read the first edition and it was simply one of the best books on eBay selling _at the time_. Things have changed since 2007/2008, so I'm not certain how well it applies (I don't use eBay anymore either). Assuming they kept it up to date with the second edition, it's something any seller should read.
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