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Book Categories |
| Preface and acknowledgements | ||
| How to use this book to achieve the best results | ||
| Learning features | ||
| An important note to the reader from the author | ||
| 1 | Understanding the marketing process | 1 |
| 2 | The marketing planning process: 1 The main steps | 25 |
| 3 | The marketing planning process: 2 Removing the myths | 67 |
| 4 | Completing the marketing audit: 1 The customer and market audit | 101 |
| 5 | Completing the marketing audit: 2 The product audit | 171 |
| 6 | Setting marketing objectives and strategies | 255 |
| 7 | The communication plan: 1 The advertising and sales promotion plans | 311 |
| 8 | The communication plan: 2 The sales plan | 341 |
| 9 | The pricing plan | 375 |
| 10 | The distribution plan and customer service plan | 405 |
| 11 | Marketing information, forecasting and organizing for marketing planning | 447 |
| 12 | Implementation issues in marketing planning | 525 |
| 13 | A step-by-step marketing planning system | 561 |
| Index | 625 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Plummer Ronald
reviewed Marketing plans on October 17, 2015 Marketing plans
Tough to provide a review for a textbook assigned as part of earning a Masters in Business Administration. It is not exactly a voluntary, recreational read. However, the textbook provides comprehensive steps to create individualized plans to support whichever industry your firm may compete within.
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Add Marketing plans, In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the wh, Marketing plans to the inventory that you are selling on WonderClubX
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Add Marketing plans, In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the wh, Marketing plans to your collection on WonderClub |