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Introduction: La Dolce Vita for You? 1
Part I The Idea 5
1 What Will Make You Successful? 7
2 So What Exactly is a Star Business? 13
3 The Power of the Star Idea 27
4 Stars are for Everyone 35
Part II Find a Star 51
5 The Art of Creating Stars 53
6 Born Stars 59
7 Stardom Thrust Upon Them 67
8 Seven Steps to Heaven 93
9 How to Create Your Star I: Dreaming Up Star Ideas 111
10 How to Create Your Star II: Validating and Choosing Your Star Venture 139
11 Benefit From Somebody Else's Star 155
12 Fake Stars 163
Part III Nurture a Star 171
13 The Star Takes Off 173
14 Evolve into a Star 195
15 The Importance of Unreasonable Expectations 209
16 The Fading Star 221
Summary: What Have We Discovered? 233
Index 247
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Add The Star Principle: How It Can Make You Rich, Star businesses are start-up companies that operate in high-growth areas and quickly become market leaders. In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Informatio, The Star Principle: How It Can Make You Rich to the inventory that you are selling on WonderClubX
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Add The Star Principle: How It Can Make You Rich, Star businesses are start-up companies that operate in high-growth areas and quickly become market leaders. In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Informatio, The Star Principle: How It Can Make You Rich to your collection on WonderClub |