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Preface Acknowledgments
1. Going digital - the evolution of marketing
2. Strategic thinking
3. Your window to the digital world
4. The search for success
5. Website intelligence and return on investment
6. E-mail marketing
7. Social media and online consumer engagement
8. Online PR and reputation management
9. Affiliate marketing and strategic partnerships
10. Your marketing in your prospect's pocket
11. What's next?
Glossary Index
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Add Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. <, Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation to the inventory that you are selling on WonderClubX
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Add Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. <, Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation to your collection on WonderClub |