Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers Book

Introduction

1          The quick start

Setting up your AdWords account 7; Creating your website 9; Writing and budgeting for your AdWords 12

2          The secret power of words

            Knowing your customers 24; The basics of website design: an overview 25

3          Google and the secret need

How Google ranks pages 41; Google’s next big idea 43; The more effective the ad, the less it costs 46

4          The secret behind par-per-click advertising

Making the right people click on your ad 55; Making sure your website turns searchers into purchasers 57; Paying the right amount for your clicks 70

5          Secrets of successful online ads

Reaching customers who are ready to buy 81; Expanding your list of keywords 83; Maintaining the quality of your ad 86

6          Secrets of creating a great campaign

            Developing a campaign 94; Managing your data 99

Appendix