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Introduction 1
1 Marketing: separating fact from fiction 3
2 The marketing environment 15
3 Customers in all their glory 26
4 Using research to make informed decisions 37
5 Product management 49
6 Right time, right place, right quantity, right condition 75
7 You paid how much? 85
8 How communication works 95
9 Services marketing vs marketing services 111
10 How to create a marketing plan 122
11 Sustainable marketing in the 21st century 135
12 Questions answered 146
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| $99.99 | Digital |
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Add Develop Your Marketing Skills, The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Cov, Develop Your Marketing Skills to the inventory that you are selling on WonderClubX
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Add Develop Your Marketing Skills, The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Cov, Develop Your Marketing Skills to your collection on WonderClub |