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Foreword xliii
Planning for growth
Change the market Karan Bilimora 9
Bangalore 10
Build credibility 10
Indian restaurants 10
Take-off 11
Brewing partners 11
From cult to brand 11
Ideas per hour 12
The power of innovation 12
The bottling model 13
Complexity of growth 13
Evolution of capital structure 13
Entrepreneurial leadership Philip Verity 15
Leaders imagine 16
Leaders create opportunities 16
Leaders are talent fanatics 16
Leaders understand that it's all about people 16
Leaders are not the king of the castle 16
Leaders are financial engineers 16
Leaders make mistakes 17
Leaders communicate 17
Leaders make things happen 17
Leaders develop other leaders 17
Creating effective strategies Mike Robson, SPS 18
Why some companies do not succeed 18
The attributes of successful businesses 18
The business owner's dilemma 19
The strategic plan 19
Implementation 20
Selecting advisers 21
Dealing with dilemmas Patrick Dunne, 3i 25
Introduction 25
The nature of dilemmas 25
Some principles for dealing with dilemmas 26
Summary 27
Prospects for growth David Fenton 28
The end is nigh? 28
What a difference a year makes...not really 28
Stability versus ability 29
Exploiting ideas
Build it and they will come Andy Reid,? What If! 41
Attitude: stay positive and 'can do' 42
Embrace risk and the irreverent 42
Laugh: take fun seriously 43
Innovation in smaller companies Gerard Burke 44
The innovation process Peter Ives 47
Knowledge transfer Jo Wheeler 60
Lowering risks 60
Diffusion of technology and best practice 61
Research and development tax relief for SMEs Jon Sutton Dixon Wilson 64
Qualifying companies 64
Qualifying expenditure 65
Specific detail concerning the qualifying costs 65
Ownership of the intellectual property 66
Nature of the relief 66
Making a claim for relief 66
Other relevant issues 67
Intellectual property Stephen Carter 69
Patents 70
Trade marks 71
Designs 72
Making standards work Marcus Long 76
Business benefits of standards 76
Types of standards 77
Selecting and applying standards 80
Buying and introducing a standard 80
Certification and product marking 80
The certification process 80
Accreditation Jon Murthy, UKAS 83
What is accreditation? 84
What are the benefits? 84
Are accredited services relevant to your business? 85
What types of certification are accredited? 86
Gaining market share
Smarter marketing Paul Hewerdine 93
What your brand means to customers 93
Put the wow factor into your campaigns 94
Think multiple channels for multiple impact 95
Remember your salespeople are your best channel to market 96
When they search, make sure you get noticed 97
Next time, make it personal 98
A little packaging of services goes a long way 99
Building a reputation Louise Third 101
Gathering storm clouds 101
Storm protection 103
A reputation that works for us 103
Our communications plan 103
Getting everyone on board 104
Getting external advice 105
Sunnier times 105
Franchising Dan Archer
Franchisees 107
Franchisors 107
Licensing: a good way to grow Robert Sales 109
Licensing 109
Free beer? 109
Why license? 110
What do you need to be able to license? 110
Particular rights that may be licensed 110
What you should be looking for in a licence 112
Summary 112
Customer service
Service on the move Martin Taylor 117
Financial burden 117
Meeting objectives 118
Keeping ahead 119
Just one number Georgette Jones 120
What a One Number-hosted telephone solution can do for your business 120
Available types of marketing telephone numbers 120
Business benefits of using a One Number telephone solution 121
Think you're too small for a telephony solution? 125
Complaints Paul Cooper 126
Real benefits in prioritizing and improving complaints handling 127
Definition of a complaint 127
Golden rules of complaints handling for organizations 127
Rewarding customer service Paul Cooper 130
Major conclusions 131
Customer relationship management for small businesses Mark Staniszewski 139
Definition of a small business 140
CRM for the sole trader 140
CRM for the small business with employees 140
CRM and marketing 140
Acquisition of new customers 141
Choosing a CRM package for your business 141
CRM and your company 141
People and performance
Twenty-first-century HR services for SMEs Laura Firth 147
Executive development to lead and engage employees in the change 148
Outsourcing HR services: focused, value-driven HR interventions 149
Cost-efficient recruitment 150
Employee retention: improving organizational performance 150
Conclusion 151
Complications and costs of employment law Mike Huss 153
Lock in top performers Andrew Broome 156
Offering shares in the business 156
Types of scheme 157
Enterprise Management Incentive schemes 157
Flexible resourcing John Thomas 159
How large is the freelance workforce in the United Kingdom? 161
Benefits of engaging freelances 161
Legal and contractual issues 162
Stretching performance Ruth Spellman 164
Recruiting in the new Europe Rosemary Whibley J S Hamilton 167
A move from mass labour to added value skills is in sight... 169
Property and locations
Property challenges facing growing companies Bradley Baker 175
Escalating rents 176
'Village concept' versus one central building 178
A micro local view versus a regional macro-strategic view 179
Information is key 179
Outsourcing/offshoring 179
Summary 180
Relocation, relocation, relocation Graham Harrison 181
Taking the plunge 181
Careful consideration 183
Current trends 183
A helping hand 186
Office hot spots Catherine Penman 188
Office market prospects 189
Investment market 193
Property conversions Graham Elliott 195
Claiming the VAT 198
DIY 199
Cash flow and working capital
Reviewing the efficiency of your business Fiona Rook 221
Streamline your processes 221
Make use of your balance sheet 223
Benchmarking and budgets 225
In conclusion 226
Slow payments Martin Williams 229
Banking relationships for smaller companies Stewart Dickey 233
Working with your bank 234
How to manage your bank manager 234
Negotiate with your bank manager 235
Challenges for tax planning in the growth cycle David Mansell 236
Raising additional finance 237
Product development 238
Capital spend 238
Staff retention and incentives 238
Acquisitions 239
In conclusion 240
Treasury risks Paul Gamba 241
Energy contracts Sebastian Eyre 245
Increases in commodity prices 245
Complex and volatile energy markets 247
Prices have increased substantially 248
Risk management and financial tools 248
Indexation 249
Hedging 249
Exceptions 250
Diesel 250
Conclusion 251
Fuel cards Alyson Baywa 262
Online services 263
Business technology and systems
Making your way through the software asset management minefield Chris Minchin 275
Money down the drain 276
Legal compliance 276
Setting boundaries 277
Getting your house in order 277
Ensuring compliance 278
Ongoing management 278
Six-point guide to software asset management 278
Types of off shoring engagement models Rajiv Dey 282
Value creation: hybrid models 283
Venture capital-funded projects 284
Latest trends 285
Conclusions 285
Video conferencing John Cooper 286
What is video conferencing? 286
Types of video conferencing 286
What you should consider 290
Justification of investment in video conferencing 291
Beginning your search 292
Choosing a supplier 293
The result 293
Managing the growing organization
Using management information Craig Goodwin 299
What to measure? 299
Surely management accounts tell me all I need to know? 300
It already takes long enough to compile the management accounts! 300
We have query tools that tell us all we need to know 301
So what? 301
Oh no, not another software system... 302
Conclusion 302
Breaking barriers David Pinches 303
The problems multiply 305
Real-time agility 306
Achieving integration 306
Building the links 306
The integrated suite 307
Integration works 307
Growth and risk: two sides of the same coin Stephen Kelly 313
Growth: managing the risk 313
The issue 313
Growth and enterprise risk management 314
External factors 315
The challenge 316
Use existing business performance metrics to measure risk 316
Risk management and performance reporting 317
A positive dialogue on your terms 318
Project success in dynamic enterprises Ky Nichol 322
Where it all tends to go wrong 323
Lessons learned 323
Conclusion 327
Managing transition and change Peter McInnes Nic Beech Robert MacIntosh 328
Difficulties of managing change in growing firms 329
The multiple nature of organizational change 329
The multiple nature of organizational life 331
Communication and identity issues 331
An inquiry-based approach to managing change 332
Mentoring for growth Philip de Lisle 333
What is a mentor? 333
Choosing a mentor 334
Using your mentor 335
Bringing down the curtain 335
International expansion
Are you ready to export? Jim Sherlock 339
Dilemmas in international trade Martin Allison 342
Some common dilemmas 343
Some tips 344
Address all elements of your approach in parallel 345
Summary 345
Global expansion David Sayers 346
Small acorns 346
Corporate structures 347
Code contradiction 347
Financing the expansion 348
Making it more permanent 348
Bringing the cash home 348
Conclusion 349
Doing business in China Joanna Lavan 350
Take a medium- to long-term view 350
Be selective in choosing the right partner 351
Translate your business materials 351
Visiting China 351
Pay attention to guanxi 352
Do your due diligence 352
Chinese negotiation tactics 352
Intellectual property rights 353
Contracts 353
When the going gets tough... 353
Payment terms 354
Ganbei! 354
Information by market Stephen Browning 361
Taxation and international expansion Liesbeth Staps 367
Introduction 367
The European Union: a competitive market 367
Dutch government plans 368
Tax treaties 368
Tax planning 368
Advantages 369
Corporate finance
Optimizing the deal structure Andrew Millington 373
Why the keep it simple approach fails 373
Structuring options 374
Financing options 374
Watch out 375
Conclusion 376
Business grooming Stephen Harris 377
Where are you going? 377
Outright sale 377
Change in control 379
Financing 379
Trade partnering 380
Generic areas 380
Twenty-one tips for raising venture capital Geoff Sankey 385
Getting your hands on finance 385
The bank says 'yes' 386
The bank says 'no' 386
Friends, family and angels 386
Venture capital institutions 387
Twenty-one tips 387
AIM or Ofex Mike Grayer 391
Why float? 391
Difference between AIM and Ofex 392
Choosing the right market 393
Where should you go? 393
Structured finance Kevin Smith, AWS 395
Equity 395
Senior debt 396
Subordinated debt 396
Mezzanine finance 396
Asset finance 396
Trade finance 397
Structured finance 397
Tax planning Colin Copeland 399
You can't think about tax too early 399
The relief 399
Getting dressed for the right party 400
BATR: the investment trap 400
How is 'substantial' measured? 400
The timing issue 400
Demerger 401
Succession and exits
Preparing for the ultimate customer Jonathan Levie Sharon Eaton 405
Preparing for exit: getting the 'product' ready 405
Market intelligence: know your ultimate customer 406
Attracting potential buyers 407
Using advisers to best effect 407
Conclusion 408
Succession planning and partial exits Stephen Harris 409
So it's easy to effect? 409
What will I need to do to achieve this? 410
Post-transaction 411
Ultimate exit? 411
What should I do now? 411
Tax target: 10 per cent Nigel Landsman 413
Taper relief 413
Business asset taper relief 413
Tax planning 415
Index of advertisers 417
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