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Book Categories |
1. Marketing research — why should you care?
2. Setting research goals and objectives
3. What guerrillas can learn from large-company research
4. How to get started
5. How to set a research budget
6. Using research professionals
7. How much research should you do?
8. The research plan
9. Secondary research
10. Brainstorming and other ideation processes
11. Focus groups and qualitative research
12. Research into emotions
13. Surveys and quantitative research
14. How to conduct surveys
15. Writing questionnaires
16. Customer satisfaction research
17. Sampling
18. Organizing data
19. Statistical techniques
20. Telling the story: analyzing survey results
21. Putting results into action
22. The future of marketing research
Glossary of Terms
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
S D Model
reviewed More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money on September 17, 2015
More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money
The book is a great summary of many of the other reading related to leadership I reading. There is a place in the workplace for the spiritual feeler...I expected this book to be very mushy but it was not at all, very to the point. Also I picked it up used for $1.50 so I feel like I stole it:) I'll buy a hard cover edition for Xmas.
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Add More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money, More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big compani, More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money to the inventory that you are selling on WonderClubX
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Add More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money, More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big compani, More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money to your collection on WonderClub |
