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Introduction Predicting success
Sect. 1 Trends
Pt. 1 The value of trends
1 The importance of trends
2 The relevance of trends
3 The impact of trends
4 The benefit of trends
Pt. 2 Begigging with trends
5 The three Is
6 Preparation
7 In-house insights
8 Outsourcing insights
Pt. 3 Understanding trends
9 How trends start
10 Trend typologies
11 Where trends occur
12 Trends versus fads
Sect. 2 Trend Marketing
Pt. 4 Identification
13 What to look for
14 Statistical data
15 Observational data
16 Media monitoring
Pt. 5 Interpretation
17 How trends spread
18 Active trend drivers
19 Passive trend drivers
20 Predicting trends
Pt. 6 Implementation
21 Convincing the company
22 Determining strategy
23 What's in it for me?
24 Theory into practice
Afterword: Tomorrow today
Appendix Trend marketing in action
Index
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jeff Myers
reviewed The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit on January 19, 2010
The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
The Next Big Thing is extremely thorough, with two sections (addressing both trends and the profession of trend marketing) and five parts (discussing the value of trends, beginning with trends, understanding trends, trend identification, trend interpretation, and implementation of trend-based knowledge).
The Next Big Thing leaves one with a very clear understanding of what it takes to be a legitimate, effective, and accurate trend forecaster. More importantly, the book establishes a formal set of methods and terms to which professionals can refer. This is extremely important, for without basic standards, there are few ways to distinguish legitimate trend spotters and trend agencies from those which are less effective. With luck, The Next Big Thing will help the trend spotting industry rid itself of pretenders and hence its negative reputation.
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Add The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit, Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financi, The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit to the inventory that you are selling on WonderClubX
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Add The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit, Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financi, The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit to your collection on WonderClub |
