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About this book vii
1 What is communication? 1
The transmission model 1
Understanding how we understand 7
A new model of communication 9
The three levels of understanding 11
Conversation: the heart of communication 19
2 How conversations work 21
What is a conversation? 21
Why do conversations go wrong? 23
Putting conversations in context 23
Working out the relationship 25
Setting a structure 30
Managing behaviour 33
3 Seven ways to improve your conversations 37
1 Clarify your objective 38
2 Structure your thinking 39
3 Manage your time 46
4 Find common ground 49
5 Move beyond argument 50
6 Summarise often 53
7 Use visuals 54
4 The skills of enquiry 59
Paying attention 60
Treating the speaker as an equal 64
Cultivating ease 65
Encouraging 66
Asking quality questions 68
Rationing information 71
Giving positive feedback 72
5 The skills of persuasion 75
Character, logic and passion 75
What's the big idea? 78
Arranging your ideas 82
Expressing your ideas 86
Remembering your ideas 88
Delivering effectively 89
6 Interviews: holding a formal conversation 91
When is an interview not an interview? 91
Preparing for the interview 92
Structuring the interview 93
Types of interview 95
7 Making a presentation 113
Putting yourself on show 115
Preparing for the presentation 116
Managing the material 117
Controlling the audience 130
Looking after yourself 132
Answering questions 133
8 Putting it in writing 135
Writing for results 135
Making reading easier 136
Writing step by step 137
Designing the document 138
Writing a first draft 151
Effective editing 153
Writing for the web 160
9 Networking: the new conversation 167
To network or not to network? 168
Preparing to network 170
The skills of networking conversations 181
Following up and building your network 188
Appendix: where to go from here 197
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