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About the authors | ||
Preface | ||
Introduction | 1 | |
Pt. 1 | Insight | 5 |
1 | Revelations: The truth about honesty, charisma, storytelling and more | 7 |
2 | What kind of communicator are you?: The truth about your individual style | 26 |
Pt. 2 | How to ... | 39 |
Introduction | 41 | |
3 | The truth about reading: How to, when to. Getting the most out of what you read | 47 |
4 | The truth about writing: Context, grammar, tone of voice and use of Plain English | 54 |
5 | Persuasion: Learn through advertising - read the case study - try it for yourself | 71 |
6 | Writing - the rules of the tools: How to write e-mail, text and Web copy | 86 |
7 | Listening: How and when | 103 |
8 | Talking: How and when | 111 |
9 | Listening and talking - the rules of the tools | 117 |
10 | Feeling: First impressions, body language, culture | 141 |
Pt. 3 | Planning for success | 159 |
11 | Planning: Auditing, ditching the time wasters, targeting and achieving | 161 |
12 | Six simple strategies: Ways to implement your plan | 178 |
App. I: Further recommended reading | 182 | |
App. II: A list of contributors | 183 | |
Index | 185 |
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