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Book Categories |
Introduction | ||
1 | European Regulators Remain Extra Busy | 1 |
2 | SMS - the Niche Marketing Solution | 7 |
3 | Cashing in on SMS | 11 |
4 | When natural is your fastest gear | 17 |
5 | When I'm 64! | 23 |
6 | The Money is in the Canned Music - Using Mobile Phones as a Future Marketing Channel | 31 |
7 | A guide to Marketing Communications through SMS | 35 |
8 | Glossary of Direct and E-marketing Terminology | 42 |
Western Europe | 77 | |
Eastern Europe | 481 | |
North America | 519 | |
Latin America | 684 | |
Asia | 751 | |
Australasia | 821 | |
Africa | 885 | |
Middle East | 919 | |
Further Reading from Kogan Page | 923 | |
Index of Advertisers | 931 | |
Index of Featured Entries | 932 |
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Add Directory of international direct and e-marketing, Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. At its core is a directory of direct and e-marketing service providers around the world and a, Directory of international direct and e-marketing to the inventory that you are selling on WonderClubX
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Add Directory of international direct and e-marketing, Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. At its core is a directory of direct and e-marketing service providers around the world and a, Directory of international direct and e-marketing to your collection on WonderClub |