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This practical guide demonstrates how any service- or product-led organization can be revitalized through a basic grasp of marketing. Fully updated, this fifth edition should be useful to the new starter or the established small firm that wants to expand. It offers tried and tested advice on market research, advertising, promotion, selling techniques, product launches and exporting.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Rusty Rose
reviewed Successful marketing for the small business on November 09, 2011
Successful marketing for the small business
I think it's a concise book, which I appreciate, and it has some pivotal concepts about marketing to really help a business owner "get" what marketing is. So, very useful, very helpful and practical. Not a comprehensive guide to marketing, but then I don't think it's meant to be. It's a good intro to marketing though, to help you understand on a fundamental level what marketing is, before you get into some grittier and denser material.
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