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Introduction
1. The High Road to Profit
2. Black,White, and Green
3. How Big Is Your Negro Market?
4. Leaders in Their Fields
5. The Brown Hucksters
6. The Cola Color Wars
7. The View from the Threshold
8. Crossing the Threshold
Epilogue
Acknowledgments
Bibliography
Index
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business, In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted ch, The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business to the inventory that you are selling on WonderClubX
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Add The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business, In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted ch, The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business to your collection on WonderClub |