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| Preface | ||
| Pt. 1 | Establishing a Good Reputation | |
| Law 1 | Maximize Your Most Powerful Asset | 3 |
| Law 2 | Know Thyself - Measure Your Reputation | 22 |
| Law 3 | Learn to Play to Many Audiences | 36 |
| Law 4 | Live Your Values and Ethics | 52 |
| Law 5 | Be a Model Citizen | 68 |
| Law 6 | Convey a Compelling Corporate Vision | 84 |
| Law 7 | Create Emotional Appeal | 100 |
| Pt. 2 | Keeping that Good Reputation | |
| Law 8 | Recognize Your Shortcomings | 117 |
| Law 9 | Stay Vigilant to Ever-Present Perils | 131 |
| Law 10 | Make Your Employees Your Reputation Champions | 145 |
| Law 11 | Control the Internet Before It Controls You | 162 |
| Law 12 | Speak with a Single Voice | 179 |
| Law 13 | Beware the Dangers of Reputation Rub-off | 193 |
| Pt. 3 | Repairing a Damaged Reputation | |
| Law 14 | Manage Crises with Finesse | 211 |
| Law 15 | Fix It Right the First Time | 232 |
| Law 16 | Never Underestimate the Public's Cynicism | 244 |
| Law 17 | Remember - Being Defensive Is Offensive | 257 |
| Law 18 | If All Else Fails, Change Your Name | 271 |
| Acknowledgments | 287 | |
| Index | 289 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Narinde Mafzi
reviewed The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset on April 15, 2008 The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
Excellent book on the practice of valuing - and perhaps repairing - your company's reputation. Excellent anecdotes and brilliant prose. Buy it.
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Add The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers — , The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset to the inventory that you are selling on WonderClubX
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Add The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers — , The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset to your collection on WonderClub |
