Political Campaign Communication: Principles and Practices Book

	Preface
1	Communication and Political Campaigns: A Prologue	3
2	Communicative Functions of Political Campaigns	21
3	Communicative Styles and Strategies of Political Campaigns	67
4	Communicative Mass Channels of Political Campaigning	117
5	Communicative Types and Functions of Televised Political Advertising	147
6	Public Speaking in Political Campaigns	183
7	Recurring Forms of Political Campaign Communication	219
8	Debates in Political Campaigns	267
9	Interpersonal Communication in Political Campaigns	311
10	Advertising in Political Campaigns	339
	Political Campaign Communication: An Epilogue	389
	Selected Bibliography	399
	Index	403
	About the Authors	411