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Introduction | ||
1 | What are polls and surveys? : and why are they conducted? | 1 |
2 | What are election polls? : how are they conducted? | 9 |
3 | How do political candidates and organizations use poll data? | 29 |
4 | How do news organizations collect and report poll data? | 40 |
5 | Why do pollsters use samples? | 51 |
6 | How are questionnaires put together? | 71 |
7 | How do interviews take place? | 92 |
8 | How do media organizations analyze polls? | 108 |
9 | How can I evaluate published poll results? | 120 |
10 | What are some common problems and complaints about polls? | 129 |
Epilogue | 141 | |
App. A | Standards for disclosing information about the methodology of public polls | 143 |
App. B | Sample tolerances (sampling errors) for samples of different sizes | 153 |
Glossary | 155 | |
Index | 183 | |
About the authors | 195 |
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