Persuading on Paper: The Complete Guide to Writing Copy That Pulls in Business Book

"When was the last time you took a course to make yourself more marketable, and found yourself wondering just what in the world you were doing?" Animals, Inc. brings to life major management lessons through a parable. The story begins on a farm, with every animal carrying on their respective duties under the able guidance of Farmer Goode. Goode has gotten old now and plans to sell off the farm, and move into a retirement home. The animals are given a choice - they can either run the farm themselves, or be sold off to pet owners and petting zoos. A unanimous decision is taken to save their home and care for it themselves.

The story is simple but the parable is powerful, as the moral provides vital business lessons. Readers from the corporate world will identify with the scenarios faced by the animals in running their enterprise. For those unfamiliar with the business/management field, many terms are presented and explained through the story. Ultimately it comes down to what works best for us to reach our highest potential, and how can every individual employee contribute to the organization as a whole. The insights are not very deep and the book can be seen as more of a primer into business jargon. It is the way the story is presented which makes 'Animals, Inc.' a delightful read. Readers with an interest in word play, witticisms, paronomasia, will love the copious quibbles that abound the book. The authors are at their hilarious best in crafting an entire book by playing around with the English language.