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Question Media (Here's How) 4
Real-Life Story: Why Mags Do What They Do 6
What's Hot: The Perfect Audience 10
Quiz: What Aren't They Telling You? 16
Perfect Ways to Grab Your Attention 20
Hottest Mag Tricks to Keep You Reading 24
Time Line 28
Glossary 30
Internet Sites 31
Read More 31
Index 32
Meet the Author 32
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