Rewind Forty Years of Design & Advertising Book

Interesting book on why we need elegance and how to achieve it. Elegance is defined as "cleverly apt and simple" and is achieved through symmetry, seduction, subtraction, and sustainability. I liked the big idea of the book and enjoyed the many examples, but did not always see the connection between the two.

"The power of elegance is achieved when the maximum impact is exacted with the minimum input." (need to work on my wordiness)

Why we need elegance: "Because by nature we tend to add when we should subtract, and act when we should stop and think. Because we need some way to consistently replace value-destroying complexity with value-creating simplicity. Because we need to know how to make room for more of what matters by eliminating what doesn't." (This is probably the main point I took from the book.)