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Paul Rand Book

Paul Rand
Paul Rand, Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesize, Paul Rand has a rating of 4.5 stars
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Paul Rand, Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesize, Paul Rand
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  • Paul Rand
  • Written by author Steven Heller
  • Published by Phaidon Press, Incorporated, August 2000
  • Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesize
  • Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesize
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Book Categories

Authors

Foreword7
Introduction8
1Routes: The boy art director10
2Advertising: Modernism comes to Madison32
3Publishing: The play instinct at work84
4Corporate Identity: Good design is good business144
5Paul Rand: Author214
Paul Rand: The modern professor224
Chronology242
Notes244
Bibliography247
Index250
Acknowledgements254


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Paul Rand, Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesize, Paul Rand

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Paul Rand, Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesize, Paul Rand

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Paul Rand, Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesize, Paul Rand

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