Service Industries Marketing Book

Name: Service Industries Marketing, , Service Industries Marketing Book
Brand: Informa PLC
SKU: 9780714648880
Price: 215.00 USD
Availability: InStock
Rating: 4 (2 reviews)

2 Ratings

Service Industries Marketing, , Service Industries Marketing

4 out of 5 stars based on 2 reviews

Service Industries Marketing
Written by author Gillian Hogg
Published by Taylor & Francis, Inc., August 1998
This volume covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth

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Introduction 1
The Advertising of Services: Consumer Views v. Normative Guidelines 4
The Buying Centre: Patterns of Structure and Interaction in Primary Health Care 20
Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach 38
Relationship Marketing in Corporate Legal Services 55
Contextualising: Technology, Relationships and Time in a Financial Services Virtual Organisation 70
Communicative Staging of the Wilderness Servicescape 90
Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination 116
Parental Choice of Primary School: An Application of Q-Methodology 135
The Use of Mystery Shopping in the Measurement of Service Delivery 148
Abstracts 164
Notes on Contributors 168
Index 171

Title: Service Industries Marketing

Manufacturer:

Informa PLC

Item Number: 9780714648880

Publication Date: August 1998

Number: 1

Product Description: Service Industries Marketing

Universal Product Code (UPC): 9780714648880

WonderClub Stock Keeping Unit (WSKU): 9780714648880

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/88/80/9780714648880.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$215.00	Digital	Arrives between May 11 - Jun 10 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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John Winters

reviewed Service Industries Marketing on October 31, 2016

Service Industries Marketing

I also had to read this book as my professor, Dr. Dinan, was rewriting it, or should I updating it. The Lisbon Treaty had just been put into place in the European Union States and he had to explain what changes were made. This book more about the history and governmental structure of the EU. Once one reads the book, the EU is definitely clear as to why everything is done the way it is today. It is a very complicated subjected I must. Yet very intriguing.

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	Introduction	1
	The Advertising of Services: Consumer Views v. Normative Guidelines	4
	The Buying Centre: Patterns of Structure and Interaction in Primary Health Care	20
	Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach	38
	Relationship Marketing in Corporate Legal Services	55
	Contextualising: Technology, Relationships and Time in a Financial Services Virtual Organisation	70
	Communicative Staging of the Wilderness Servicescape	90
	Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination	116
	Parental Choice of Primary School: An Application of Q-Methodology	135
	The Use of Mystery Shopping in the Measurement of Service Delivery	148
	Abstracts	164
	Notes on Contributors	168
	Index	171