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This book takes a look at an area which many companies neglect, but which is crucial to survival and success. This is the reputation of the firm - the way in which it is perceived by customers and clients, who, as research shows, are influenced by what they see as good or bad corporate behaviour.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Makoto Kitajima
reviewed Corporate reputation on June 30, 2014
Corporate reputation
From The Ten Must-Read Books in Love Is the Killer App
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