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List of Illustrations ix Preface xi
CHAPTER 1: Introduction 1
PART I Rise and Fall of Alcohol Control 11
CHAPTER 2: A Brief History of the Supply Side 13
CHAPTER 3: The Alcoholism Movement 34
PART II Evidence of Effectiveness 47
CHAPTER 4: Drinking: A Primer 49
CHAPTER 5: Prices and Quantities 65
CHAPTER 6: Alcohol Control as Injury Prevention 82
CHAPTER 7: Long-Term Effects: Hearts and Minds 107
CHAPTER 8: The Drinker's Bonus 120
PART III Assessing Policy Options 131
CHAPTER 9: Evaluating Interventions 133
CHAPTER 10: Regulating Supply 148
CHAPTER 11: Taxing the Alcohol Industry 165
CHAPTER 12: Youth as a Special Case 179
CHAPTER 13: Alcohol-Control Policy for the Twenty-First Century 196
Methodological Appendix 203
Notes 207
References 221
Index 249
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