Do IT smart Book

	Foreword
	Acknowledgments
	Introduction
Pt. I	Seven Rules Make the Difference	1
	The Four IT Cultures	4
	How the Four IT Cultures Perform	6
	Seven Rules for Managing Superior IT Performance - An Overview	10
Pt. II	Effective use of IT in Core Business Processes	19
Rule 1	Make IT a Priority in Product Development	27
Rule 2	Integrate IT into Marketing, Sales, and Service	53
Rule 3	Use IT Selectively to Integrate Order Processing Across the Company	66
Rule 4	Shift the Focus of IT in Administration to Business Planning and Management Development	80
Pt. III	Successful IT Management	93
Rule 5	Make IT a Top Management Affair	98
Rule 6	Create a Customer-Oriented IT Service Network	103
Rule 7	Introduce Integrated Standard Software on a Fast-Follower Basis - But Redesign the Business First	130
Pt. IV	Outlook on the Future of IT	165
	Incessant Dynamics of IT Development	168
	New IT Applications	171
	New Challenges for IT Management	183
	Summary	185
	App. A: About the Empirical Research	187
App. B	Measuring the Performance of IT	189
	Glossary	195
	Index	203
	About the Authors	211