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Detailed Contents | ||
Preface | ||
Fascinating Possibilities | ||
Pt. 1 | The Media's Crucial Role | 1 |
Issue One: Sex and Violence: Are the Media Weakening Public Morality? | 81 | |
Pt. 2 | The Print Media | 105 |
Issue Two: Ethics: Do the Media Maintain Satisfactory Standards of Social Responsibility? | 195 | |
Pt. 3 | Radio and Popular Music | 211 |
Issue Three: Who Owns the Media? | 253 | |
Pt. 4 | The Visual Electronic and Film Media | 275 |
Issue Four: Credibility: Can We Trust the Media? | 391 | |
Pt. 5 | The Persuasive Professions | 403 |
Issue Five: Legal Environment: Are the Media Restricted by Too Many Laws? | 457 | |
Pt. 6 | Communications Worldwide | 479 |
App.: Job Opportunities in the Media | 509 | |
Bibliography | 525 | |
Credits | 562 | |
Index | 563 |
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Add Introduction to Mass Communications, The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. A, Introduction to Mass Communications to the inventory that you are selling on WonderClubX
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Add Introduction to Mass Communications, The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. A, Introduction to Mass Communications to your collection on WonderClub |