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Book Categories |
| Acknowledgments | VII | |
| Foreword | IX | |
| Preface | XI | |
| 1. | The Art of Making Up Minds | 1 |
| 2. | Integrated Marketing | 9 |
| 3. | Using Surveys as a Publicity Tool | 35 |
| 4. | PR as a Strategic Weapon | 43 |
| 5. | Power Public Relations in the Making of a President | 53 |
| 6. | The Power of Internet Public Relations | 61 |
| 7. | Promotional Philanthropy | 67 |
| 8. | How PR Can Replace Advertising | 77 |
| 9. | Think Big (Sometimes) | 99 |
| 10. | The Secrets of Crisis Management | 105 |
| 11. | Gentrifying the National Enquirer | 125 |
| 12. | From Lawsuits to Murder Trials | 133 |
| 13. | New Ways That PR Serves Clients | 149 |
| 14. | How to Stage-Manage the Interview | 175 |
| 15. | Getting on Radio and Television | 193 |
| 16. | Running Effective News Conferences | 205 |
| 17. | Building and Running a PR Firm | 219 |
| 18. | Building Strategies | 241 |
| 19. | Evaluating the PR Program | 253 |
| 20. | How PR Is Sold--and How It Should Be Bought | 265 |
| 21. | A Look Ahead at Power Public Relations | 283 |
| Index | 313 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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