Promoting, marketing, protecting Australian technology Book

Export activities have traditionally been neglected by United States businesses, which have shown a marked preference for foreign investment in international business activities. Consequently, export operations have received little attention in the literature of international marketing, even though these operations can contribute to a firm's growth and profitability as well as to the growth and stimulation of the U.S. economy as a whole. This book attempts to bridge this gap, addressing the management of export operations and stressing the marketing aspects of exporting. It also provides an international approach to the analysis, development, and planning of export operations to guide the exporter in the systematic organization and planning of export marketing operations. Part 1 discusses the environment of export marketing; Part 2 analyzes marketing concepts and principles; and Part 3 examines export procedures and documentation, and provides a detailed analysis of export procedures. Reprinted from the 1984 Prentice-Hall edition. Author Biography: Marta Ortiz-Buonafina is a Fulbright Teaching Scholar and member of the Marketing Faculty at Florida International University.