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Fashion buying Book

Fashion buying
Fashion buying, , Fashion buying has a rating of 5 stars
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Fashion buying, , Fashion buying
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  • Fashion buying
  • Written by author Helen Goworek
  • Published by Oxford ; Blackwell Science ; 2001., 2001/10/01
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Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give an additional insight into this exciting and challenging role.


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