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Book Categories |
List of Figures | ||
List of Boxes | ||
List of Activities | ||
Introduction to the Series | ||
The Series: Learning, Activities, Skills and Compatibility | ||
Preface: Themes and Rationale | ||
Preface: The Learning Objectives | ||
Preface: Overview of the Content and Skills | ||
Acknowledgements | ||
Unit 1 | Introduction | 1 |
Unit 2 | The External Environment | 33 |
Unit 3 | The Competitive Environment | 69 |
Unit 4 | The Business Environment | 119 |
Unit 5 | Options for Change | 181 |
Unit 6 | Implementation and Evaluation | 233 |
Conclusions | 284 | |
Bibliography | 285 | |
Index | 291 |
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