We Might As Well Win: On the Road to Success with the Mastermind Behind Eight Tour de France Victories Book

CONTENTS Foreword by Lance Armstrong ix Prologue: “We Might as Well Win” 1

Part I: What I Learned from Winning 1 Follow Your Heart—But Bring Along Your Head 13 2 It Starts with Belief 26 3 Leave Some Dents 37 4 Do Whatever It Takes to Communicate 48 5 To Earn Confi dence, Confi de 54 6 Bluff When You’re Weak—And When You’re Strong 64 7 Lose a Little to Win a Lot 78 8 Recruit Too Much Talent 84 9 Trust People—Not Products 95

Part II: What I Learned from Losing 10 “Lucky to Stare So Boldly at Loss” 109 11 When Failure Is Inevitable, Limit the Damage 118 12 Find a Victory in Every Loss 127 13 If You’re Breathing, You Still Have a Chance to Win 136 14 Build the Foundation of Victory During Defeat 147

Part III: Putting It All Together 15 “It Was My Dream” 161 16 Everything but Winning Is a Distraction 178 17 Winning Leads to Winning 197 Appendix: Johan Bruyneel’s Cycling Career 207 Acknowledgments 215 Index 217