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I. ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT. 1. Entrepreneurship and Small Business. 2. Entrepreneurial Strategies and Business Ethics. II. PATHS TO BUSINESS OWNERSHIP. 3. Starting a Business. 4. Acquiring a Business and Franchising. 5. Stepping into a Family Business. 6. Launching a High-Technology Venture. 7. Choosing a Legal Form of Business. III. PLANNING AND ORGANIZING THE BUSINESS. 8. Developing the Business Plan. 9. Creating a Management Team. 10. Preparing a Human Resources Plan. IV. MARKETING FOR GROWTH. 11. Conducting Market Research in a Global Environment. 12. Distribution and Pricing. 13. Designing a Marketing Plan from Start-Up Through Growth. V. DESIGNING AND MANAGING THE BUSINESS. 14. Planning the Business. 15. Managing Operations. VI. FINANCIAL PLANNING. 16. Cash Planning and Start-Up Financing. 17. Managing and Evaluating Financial Performance. 18. Financing Growth. VII. PLANNING FOR CHANGE. 19. Management Risk. 20. Harvesting the Wealth.
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Add Growing and Managing a Small Business: An Entrepreneurial Perspective, Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional s, Growing and Managing a Small Business: An Entrepreneurial Perspective to the inventory that you are selling on WonderClubX
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Add Growing and Managing a Small Business: An Entrepreneurial Perspective, Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional s, Growing and Managing a Small Business: An Entrepreneurial Perspective to your collection on WonderClub |