The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance Book

Section1 The End of Employee Coercion, The Beginning of Employee Engagement: The CEO, the chief engagement officer. Leaders are learning to engage their people to drive sustainable strategy and change
What does engagement mean?
The 4 approaches to engagement
The irrationality of leaders in engaging people in change and strategy
Why engagement matters. Engagement, the missing 50% of day to day decision making
Why measuring employee satisfaction is a waste of time. Section 2 Designing and Implementing Effective Employee Engagement: Understanding existing habits of engagement to accelerate change
Preparing to design an effective employee engagement intervention
A brief guide to the methods and techniques of employee engagement
Building effective engagement into change programmes. Section 3 Engagement as Part of the Culture: Implications of Effective Engagement for Leaders, Employees and Internal Advisors: What effective engagement means for leaders, employees and internal advisors
A broader perspective on engagement: what others say about it
Conclusions: fad or fixture?
Index.