The buck starts here, , The buck starts here Book, The buck start

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Introduction 1

1 The Challenges Faced in Sales and Marketing Today 13

2 Danger Signs: The Most Common Mistakes Made in Sales and Marketing Today 23

3 ROI-Based Sales and Marketing: The Process and How It Works 39

4 Establish Your Goals: Business Goal Segmentation 47

5 Profiling the Ideal Prospect: Segmenting Your Market 63

6 Identifying Your Customer's Buying Cycle 71

7 Matching Your Sales Cycle to the Customer's Buying Cycle 89

8 How to Deal with Multiple Audiences 119

9 Creating Hard-Hitting and On-Target Sales and Marketing Strategies 131

10 Measuring the Results You Get 135

11 Reporting Your Results 153

12 Measuring/Managing Your Resources 161

13 An Example of a Complete Plan 177

Epilogue: Where Are Sales and Marketing Going in the Future? 201

Appendix 217

Index 241

Title: The buck starts here

Manufacturer:

WonderClub

Item Number: 9780538858687

Number: 1

Product Description: The buck starts here

Universal Product Code (UPC): 9780538858687

WonderClub Stock Keeping Unit (WSKU): 9780538858687

Rating: 1.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/86/87/9780538858687.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 7.410 cm (2.92 inches)

Heigh : 9.140 cm (3.60 inches)

Depth: 0.840 cm (0.33 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 7 - Jun 6 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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	Introduction	1
1	The Challenges Faced in Sales and Marketing Today	13
2	Danger Signs: The Most Common Mistakes Made in Sales and Marketing Today	23
3	ROI-Based Sales and Marketing: The Process and How It Works	39
4	Establish Your Goals: Business Goal Segmentation	47
5	Profiling the Ideal Prospect: Segmenting Your Market	63
6	Identifying Your Customer's Buying Cycle	71
7	Matching Your Sales Cycle to the Customer's Buying Cycle	89
8	How to Deal with Multiple Audiences	119
9	Creating Hard-Hitting and On-Target Sales and Marketing Strategies	131
10	Measuring the Results You Get	135
11	Reporting Your Results	153
12	Measuring/Managing Your Resources	161
13	An Example of a Complete Plan	177
	Epilogue: Where Are Sales and Marketing Going in the Future?	201
	Appendix	217
	Index	241