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E-Commerce Business on the Internet Book

E-Commerce Business on the Internet
E-Commerce Business on the Internet, This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising,, E-Commerce Business on the Internet has a rating of 3 stars
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E-Commerce Business on the Internet, This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising,, E-Commerce Business on the Internet
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  • E-Commerce Business on the Internet
  • Written by author Bruce J. McLaren
  • Published by South-Western, Division of Thomson Learning, 1999/05/13
  • This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising,
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Contents include: SECTION 1: AN INTRODUCTION TO ELECTRONIC COMMERCE Chapter 1: The Internet in our Economy Chapter 2: Types of Internet Businesses SECTION 2: PERSONAL BUSINESS SERVICES ONLINE Chapter 3: Searching for a Career Chapter 4: Personal Finance on the Internet Chapter 5: Internet Information Services SECTION 3: BUYING ONLINE Chapter 6: Retail and Business Purchases Chapter 7: Making Online Purchases Chapter 8: Consumer Issues SECTION 4: DOING BUSINESS ON THE WEB Chapter 9: Internet Marketing Chapter 10: Digital Advertising Chapter 11: Global E-Commerce SECTION 5: DEVELOPING A WEB SITE Chapter 12: Creating a Web Site Chapter 13: Developing a Web Site with Microsoft FrontPage Appendix A: Browser Basics Appendix B: E-Mail Basics Appendix C: Connecting to the Web Glossary Index


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E-Commerce Business on the Internet, This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising,, E-Commerce Business on the Internet

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E-Commerce Business on the Internet, This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising,, E-Commerce Business on the Internet

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