Launching New Ventures: An Entrepreneurial Approach Book

Part I: ENTREPRENEURIAL OPPORTUNITY. 1. Understanding Entrepreneurship. 2. Preparing for the Entrepreneurial Journey. 3. Recognizing and Shaping an Opportunity. 4. Developing and Testing a Business Model. Part II: FEASIBILITY ANALYSIS. 5. Analyzing the Industry and Market. 6. Analyzing Product/Service Design and Protection. 7. Building the Founding Team. 8. Calculating Startup Capital Requirements. Part III: BUSINESS DESIGN. 9. Proof of Concept: A New Approach to Business Plans. 10. Choosing the Legal Form of Organization. 11. Incorporating Ethics and Social Responsibility into the Business. 12. Designing an Entrepreneurial Organization. 13. Planning Startup Operations. 14. Developing a Startup Marketing Plan. 15. Funding a Startup Venture. Part IV: PLANNING FOR GROWTH AND CHANGE. 16. Funding a Rapidly Growing Venture. 17. Planning for Growth. 18. Planning for Change. Case Studies. Appendix: Feasibility Analysis. Notes. Index.