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Provides the strategic marketing skills necessary to compete in the global economy with a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and implement strategy.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kim Witmer
reviewed Marketing planning and strategy on April 13, 2011
Marketing planning and strategy
Tough to provide a review for a textbook assigned as part of earning a Masters in Business Administration. It is not exactly a voluntary, recreational read. However, the textbook provides comprehensive steps to create individualized plans to support whichever industry your firm may compete within.
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